We build marketing metrics frameworks & dashboards

Taza Interactive helps brands measure, manage and analyze marketing performance. We help you develop a metrics framework and develop marketing dashboards to help you gather actionable insights to improve marketing effectiveness and efficiency.

With increased usage of internet, social networking sites, mobile applications, advertising and text messaging activity-based metrics, key performance indicators and reporting allows you to mesaure the effectiveness and efficiency of your marketing efforts.

Taza Interactive has the experience, knowledge, skills and people to effectively guide you through your Marketing Performance Measurement (MPM) deployment by providing services for strategy definition;
project planning; technology selection; technology implementation; end user training and mentoring.

• Business Objects / Crystal Reports Consulting
• Microsoft Business Intelligence Consulting
• Data Warehouse Consulting
• Data Analytics
• Management Dashboards (Xcelsius, iDashboards, QlikView)
• Data Mining & Predictive Analytics